For musicians, buying an instrument is an exciting—if slightly stressful—process. While many people choose to shop for instruments at brick-and-mortar stores, modern technology provides musicians the alternative of buying online, which offers the benefit of a wider variety of choices and more competitive pricing. Musicians who are thinking about using an online retailer to purchase their next musical instrument should take the following steps to enjoy the best possible experience. Set a budget and choose a style Similar to what one would do when buying an instrument from a physical store, individuals should begin the process of buying an instrument online by establishing a budget. Great gear can be found at all price ranges, and one of the best aspects of buying online is that musicians are likely to get more value for their money. Strong competition between online retailers typically creates lower prices than those found in brick-and-mortar stores, so musicians’ budgets are likely to get them better-quality instruments online. Once a budget is established, it’s important for shoppers to conduct thorough research before settling on a specific brand, style, and model within their price range. Specific preferences will make the process of finding the right instrument at the right price online easier, as the Internet offers significantly more options than one would find when buying from a physical store. When deciding on an instrument to buy online, it’s important for musicians to pay attention to the small details that may not have occurred to them if they were purchasing the instrument in person. For example, when buying an item such as a digital piano, one should make sure to research specific characteristics such as key action, which will dictate the degree to which playing a digital piano feels like playing a standard instrument. Alternatively, when purchasing an instrument such as an electric guitar, it’s important to research features like neck shape and fret size, which will affect how a musician plays. Find the right retailerOne of the most important things for musicians to consider when purchasing an instrument online is the reputation of the company that they buy from. While there are a variety of reputable online music marketplaces to meet the needs of musicians at all levels of experience, the following are among the three most popular options, with each one offering its own distinctive benefits. 1. Sweetwater![]() In operation since 1979, this company is known for its customer service. People who choose to buy their instruments from Sweetwater are set up to work with a specific sales engineer for all of their music gear needs, and every employee at the company is trained to handle any questions that customers may have about their instruments. Sweetwater is a great option for musicians who want the same level of support that they would receive when shopping at a brick-and-mortar store. The company also offers free shipping in one to five days throughout the contiguous United States, depending on where the buyer is located, along with a wide range of financing options. 2. Musician’s Friend![]() The company, which began operating out of garage in 1983, now ships between 9,000 and 10,000 orders per day from its distribution center in Kansas City, Missouri. The company offers free ground shipping to 48 states plus Washington, D.C., and boasts a catalog of over 1.7 million music items. As an additional bonus, Musician’s Friend offers price matching for new instruments bought from authorized American dealers for up to 45 days after an instrument is purchased, which makes the company a great choice for musicians looking to purchase on a tight budget. 3. Guitar Center![]() While Guitar Center is more widely recognized as a brick-and-mortar retailer, the company also operates as an online marketplace and offers its customers an array of benefits. Guitar Center’s online services include international shipping options, a pro coverage policy that protect instruments in the event of damage, and the ability to ship to stores. In some cases, items that musicians are looking to buy can be picked up from a local Guitar Center storefront on the same day, making the retailer a great option for those who want the immediate gratification of purchasing from a physical store along with the ability to compare prices online prior to purchase. Review your retailer’s policiesBefore finalizing an online instrument purchase, musicians should ensure that they have a thorough understanding of the retailer’s return policy. Musicians should avoid buying online from a business that has strict or conditional return policies. In the event that you receive an instrument and find that it does not suit you, then you should be able to return it for a refund within a reasonable amount of time. A quality online retailer will typically allow at least 30 days for a return without restrictions or complicated procedures. Musicians can avoid getting stuck with an instrument that they don’t like by thoroughly reading the fine print of the retailers’ return policies before making a payment. Don’t rushA simple yet important thing that musicians can do to ensure that their online buying experience is positive is to take their time during the shopping process. They should carefully consider their options, compare prices within different online marketplaces, and avoid impulse purchases. An instrument is a long-term investment that you will likely to rely on for years, and the time that you take when purchasing gear should reflect that, especially when buying over the Internet.
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Photo used under Creative Commons from Marina K Caprara